{"metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00092133","sets":["581:7002:7170"]},"path":["7170"],"owner":"11","recid":"92133","title":["電子マネーの普及要因と普及促進策―関東地方7地域における消費者調査に基づいて"],"pubdate":{"attribute_name":"公開日","attribute_value":"2013-05-15"},"_buckets":{"deposit":"74f68e5e-5033-4aeb-8075-755ba67dcf63"},"_deposit":{"id":"92133","pid":{"type":"depid","value":"92133","revision_id":0},"owners":[11],"status":"published","created_by":11},"item_title":"電子マネーの普及要因と普及促進策―関東地方7地域における消費者調査に基づいて","author_link":["0","0"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"電子マネーの普及要因と普及促進策―関東地方7地域における消費者調査に基づいて"},{"subitem_title":"Factors and Strategies for Accelerating the Diffusion of Electronic Money ― Based on a Consumer Survey in Seven Regions in Japan","subitem_title_language":"en"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"[一般論文] 電子マネー，eビジネス，eコマース，普及促進，消費者意識","subitem_subject_scheme":"Other"}]},"item_type_id":"2","publish_date":"2013-05-15","item_2_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"東京都市大学知識工学部"},{"subitem_text_value":"静岡県立大学経営情報学部"}]},"item_2_text_4":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_value":"Faculty of Knowledge Engineering, Tokyo City University","subitem_text_language":"en"},{"subitem_text_value":"School of Management and Information, University of Shizuoka","subitem_text_language":"en"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/92133/files/IPSJ-JNL5405012.pdf"},"date":[{"dateType":"Available","dateValue":"2015-05-15"}],"format":"application/pdf","billing":["billing_file"],"filename":"IPSJ-JNL5405012.pdf","filesize":[{"value":"3.0 MB"}],"mimetype":"application/pdf","priceinfo":[{"tax":["include_tax"],"price":"660","billingrole":"5"},{"tax":["include_tax"],"price":"330","billingrole":"6"},{"tax":["include_tax"],"price":"0","billingrole":"8"},{"tax":["include_tax"],"price":"0","billingrole":"44"}],"accessrole":"open_date","version_id":"32e99f97-02cf-457a-b585-35d0ca1f0725","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2013 by the Information Processing Society of Japan"}]},"item_2_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"渡部, 和雄"},{"creatorName":"岩崎, 邦彦"}],"nameIdentifiers":[{}]}]},"item_2_creator_6":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Kazuo, Watabe","creatorNameLang":"en"},{"creatorName":"Kunihiko, Iwasaki","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_2_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00116647","subitem_source_identifier_type":"NCID"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_6501","resourcetype":"journal article"}]},"item_2_source_id_11":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1882-7764","subitem_source_identifier_type":"ISSN"}]},"item_2_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"日本国内において電子マネーは日常生活に浸透してきている．しかし，国内でも地域により普及率は大きく異なる．そこで本研究は，電子マネーの普及要因を明らかにし，普及促進策を示すことを目的とする．従来，電子マネーが利用されている複数の地域における消費者調査およびそれに基づく普及要因の分析はほとんど行われていない．そこで本研究では普及要因を抽出しやすくするため，ほぼ同種類の電子マネーが利用されているが普及率が異なる関東地方の7地域を選定した．そして，消費者に電子マネーに対する意識や要望，利用しない理由などをアンケート調査した．次に，消費者の電子マネーに対する意識を因子分析したところ，機会不足・不便，交通機関利便性，買い物利便性，不要，不安感の5因子が抽出された．さらに，電子マネー普及に関する8つの仮説を提起し，検証した．その結果，消費者に交通機関利便性が高いと認識されている地域ほど交通系電子マネー所有率が高いこと，消費者の電子マネーに対する不安感が少ない地域ほど電子マネー所有率が高いこと，所有率が低い地域では電子マネーの利用機会や交通機関利便性に対する消費者の評価が低いことなどが判明した．仮説検証結果を受けて，電子マネーに対する不安感の緩和や電子マネーの利用機会拡大，利便性向上などに向けて具体的な普及促進策を，仮説検証結果に対応した項目に分けて整理し，提案した．","subitem_description_type":"Other"}]},"item_2_description_8":{"attribute_name":"論文抄録(英)","attribute_value_mlt":[{"subitem_description":"Electronic money (e-money) has penetrated daily life in Japan. However, the diffusion rates are substantially different across regions. The objectives of this research are to clarify the diffusion factors of e-money and provide strategies for accelerating the diffusion of e-money. For this end, seven regions in Kanto area, where almost the same types of e-money are in use, were selected, and a survey was administered to the consumers residing there to understand their consciousness of e-money, demands for e-money, and usage conditions. Thereafter, the consumers' consciousness of e-money was analyzed and five factors were extracted: opportunity shortage, transportation convenience, shopping convenience, non-necessity, and anxiety about using e-money. Next, eight hypotheses about the diffusion of e-money are proposed. By verifying the hypotheses, the possession rate of e-money was found to be higher in regions where consumers recognize higher transportation convenience and where anxiety about using e-money is lower. Strategies were then proposed for accelerating the diffusion of e-money by easing anxieties pertaining to the use of e-money, expanding usage opportunities, improving the convenience of e-money, and so on.","subitem_description_type":"Other"}]},"item_2_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicPageEnd":"1737","bibliographic_titles":[{"bibliographic_title":"情報処理学会論文誌"}],"bibliographicPageStart":"1726","bibliographicIssueDates":{"bibliographicIssueDate":"2013-05-15","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"5","bibliographicVolumeNumber":"54"}]},"relation_version_is_last":true,"weko_creator_id":"11"},"id":92133,"updated":"2025-01-21T15:08:00.620391+00:00","links":{},"created":"2025-01-18T23:41:09.185181+00:00"}