{"id":74612,"metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00074612","sets":["581:6276:6451"]},"path":["6451"],"owner":"11","recid":"74612","title":["検索連動型広告の自動生成と集客効果の測定―飲食店ドメインを例題に"],"pubdate":{"attribute_name":"公開日","attribute_value":"2011-06-15"},"_buckets":{"deposit":"9f6443ac-6f3f-4f6b-933b-bb2732f4467d"},"_deposit":{"id":"74612","pid":{"type":"depid","value":"74612","revision_id":0},"owners":[11],"status":"published","created_by":11},"item_title":"検索連動型広告の自動生成と集客効果の測定―飲食店ドメインを例題に","author_link":["0","0"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"検索連動型広告の自動生成と集客効果の測定―飲食店ドメインを例題に"},{"subitem_title":"Automatic Generation of Listing Ads and Assessment of Their Performance on Attracting Customers: A Case Study on Restaurant Domain","subitem_title_language":"en"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"一般論文","subitem_subject_scheme":"Other"}]},"item_type_id":"2","publish_date":"2011-06-15","item_2_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"公立はこだて未来大学システム情報科学部"},{"subitem_text_value":"名古屋大学大学院工学研究科"},{"subitem_text_value":"名古屋大学大学院工学研究科"}]},"item_2_text_4":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_value":"Faculty of Systems Information Science, Future University Hakodate","subitem_text_language":"en"},{"subitem_text_value":"Graduate School of Engineering, Nagoya University","subitem_text_language":"en"},{"subitem_text_value":"Graduate School of Engineering, Nagoya University","subitem_text_language":"en"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/74612/files/IPSJ-JNL5206008.pdf"},"date":[{"dateType":"Available","dateValue":"2013-06-15"}],"format":"application/pdf","billing":["billing_file"],"filename":"IPSJ-JNL5206008.pdf","filesize":[{"value":"1.3 MB"}],"mimetype":"application/pdf","priceinfo":[{"tax":["include_tax"],"price":"660","billingrole":"5"},{"tax":["include_tax"],"price":"330","billingrole":"6"},{"tax":["include_tax"],"price":"0","billingrole":"8"},{"tax":["include_tax"],"price":"0","billingrole":"44"}],"accessrole":"open_date","version_id":"bb9158e9-2b1f-4a2b-b0a7-7aafb2992add","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2011 by the Information Processing Society of Japan"}]},"item_2_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"藤田, 篤"},{"creatorName":"幾島, 克洋"},{"creatorName":"佐藤理史"}],"nameIdentifiers":[{}]}]},"item_2_creator_6":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Atsushi, Fujita","creatorNameLang":"en"},{"creatorName":"Katsuhiro, Ikushima","creatorNameLang":"en"},{"creatorName":"Satoshi, Sato","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_2_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00116647","subitem_source_identifier_type":"NCID"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_6501","resourcetype":"journal article"}]},"item_2_source_id_11":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1882-7764","subitem_source_identifier_type":"ISSN"}]},"item_2_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"本論文では，飲食店ドメインの個々のコンテンツ（店舗）に対する検索連動型広告を自動生成するシステムについて述べる．このシステムは，ポータルサービス向けに記述された各店舗に固有のテキストデータから，飲食店ドメインにおける広告作成の知見に基づいて広告として有用な表現を抽出し，個々の店舗に対する複数の広告を生成する．自動生成した広告の適否を広告業務従事者が判定した結果，広告として使用しうるテキストを比較的高い被覆率・精度で生成できることが確認できた．さらに，自動生成した広告を実際の広告サービスを通じて約1カ月間運用した．その結果，我々のシステムが生成した広告の中には，テンプレートに基づく画一的な広告よりも高いクリック率を獲得できるものが，それほど多くはないものの含まれており，現在の広告サービス上で各店舗の集客効果を改善できる見込みがあることが確認できた．","subitem_description_type":"Other"}]},"item_2_description_8":{"attribute_name":"論文抄録(英)","attribute_value_mlt":[{"subitem_description":"This paper describes a system that automatically generates content-specific listing ads by reusing textual data for promoting each content, taking restaurant domain as a platform of research. The textual data used in this research are primarily created for the use on a restaurant portal site on the Web. We therefore extracted and trimmed shop-specific expressions to make listing ads. Subjective evaluation confirmed that our system can generate listing ads at sufficiently high precision and coverage. A one-month experiment using Overture Sponsored Search revealed that the automatically generated ads do not necessarily have a higher click-through rate than template-based baseline ads, but they have a potential to improve the performance on attracting customers.","subitem_description_type":"Other"}]},"item_2_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicPageEnd":"2044","bibliographic_titles":[{"bibliographic_title":"情報処理学会論文誌"}],"bibliographicPageStart":"2031","bibliographicIssueDates":{"bibliographicIssueDate":"2011-06-15","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"6","bibliographicVolumeNumber":"52"}]},"relation_version_is_last":true,"weko_creator_id":"11"},"updated":"2025-01-21T21:30:44.241346+00:00","created":"2025-01-18T23:32:04.785644+00:00","links":{}}