@techreport{oai:ipsj.ixsq.nii.ac.jp:00070213,
 author = {小田, 将史 and 松尾, 佳菜子 and 山口, 博志 and 原, 豪紀 and 罇, 五郎 and Masafumi, Oda and Kanako, Matsuo and Hiroshi, Yamaguchi and Takenori, Hara and Goro, Motai},
 issue = {1},
 month = {Sep},
 note = {商業施設,交通施設などに設置されるデジタルサイネージの課題として閲覧者の接触率の低さが挙げられる.そこで,閲覧者のアテンションの強化,接触率の向上が期待されるデジタルサイネージシステムを提案する.実空間の撮影映像から人物 (閲覧者) を検出してリアルタイムに描画効果,合成処理を付加した映像と,商品訴求映像 (commercial film; CF) を連携させて表示するシステムを開発した.このシステムは,閲覧者に “閲覧者自身が CF に巻き込まれる” という映像を体験させることで強い印象を与え,接触率の向上を実現するデジタルサイネージである., Digital signage can be seen in stores, corporate buildings and public areas. Advertising using digital signage brings many benefits. Content can be managed more easily and multimedia content like animations can be shown. In addition, customized information is able to be provided according to different time and locations. However, sometimes the digital signage is located in places where people pass through quickly and don’t have much time to see the advertisements. In this case, expected effects will not be obtained. In this paper, we propose a digital signage system using real time image synthesis technology. The system synthesizes real-space images with commercial films. It can provide audience impressive visual experience as if they were on the scenes in the commercial films. We expect that our system will give the audience favorable impressions of the commercial films and enhance advertising effectiveness.},
 title = {リアルタイム画像合成技術を用いたデジタルサイネージシステム},
 year = {2010}
}