{"links":{},"metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00236830","sets":["6504:11678:11684"]},"path":["11684"],"owner":"44499","recid":"236830","title":["百貨店におけるアイトラッキングデバイスを用いた購買行動の評価"],"pubdate":{"attribute_name":"公開日","attribute_value":"2024-03-01"},"_buckets":{"deposit":"43a93128-a3f3-4b36-a635-d9e7027281df"},"_deposit":{"id":"236830","pid":{"type":"depid","value":"236830","revision_id":0},"owners":[44499],"status":"published","created_by":44499},"item_title":"百貨店におけるアイトラッキングデバイスを用いた購買行動の評価","author_link":["647525","647526"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"百貨店におけるアイトラッキングデバイスを用いた購買行動の評価"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"コンピュータと人間社会","subitem_subject_scheme":"Other"}]},"item_type_id":"22","publish_date":"2024-03-01","item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_22_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"東海大"},{"subitem_text_value":"東海大"}]},"item_publisher":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"情報処理学会","subitem_publisher_language":"ja"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/236830/files/IPSJ-Z86-1ZG-04.pdf","label":"IPSJ-Z86-1ZG-04.pdf"},"date":[{"dateType":"Available","dateValue":"2024-07-04"}],"format":"application/pdf","filename":"IPSJ-Z86-1ZG-04.pdf","filesize":[{"value":"278.1 kB"}],"mimetype":"application/pdf","accessrole":"open_date","version_id":"10271518-d9fa-4aad-88bc-6eaca697ba96","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2024 by the Information Processing Society of Japan"}]},"item_22_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"中島, 仁"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"大竹, 恒平"}],"nameIdentifiers":[{}]}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_5794","resourcetype":"conference paper"}]},"item_22_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00349328","subitem_source_identifier_type":"NCID"}]},"item_22_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"動線調査研究は，比較的調査コストの低いスーパーマーケットやドラッグストアといったインストア（店舗内）で行われることが多い．そのため，ショッピングモールや百貨店といった多層階の商業施設全体を対象とした消費者行動に関する研究事例は少なく，今後の学術的知見の蓄積が期待されている．そこで本研究では，アイトラッキングデバイスを用い，多層階の百貨店において消費者の動線観測実験を行った．実験により収集された店舗内における滞在時間と，実験前後のアンケートデータを結び付け，消費者の非計画購買や再利用意向に影響を与える要因を明らかにした．分析の結果，店舗内の滞在時間が非計画購買に影響を与えることが明らかになった．","subitem_description_type":"Other"}]},"item_22_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicPageEnd":"438","bibliographic_titles":[{"bibliographic_title":"第86回全国大会講演論文集"}],"bibliographicPageStart":"437","bibliographicIssueDates":{"bibliographicIssueDate":"2024-03-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicVolumeNumber":"2024"}]},"relation_version_is_last":true,"weko_creator_id":"44499"},"created":"2025-01-19T01:39:06.625071+00:00","updated":"2025-01-19T09:06:21.356401+00:00","id":236830}