{"metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00236695","sets":["6504:11678:11685"]},"path":["11685"],"owner":"44499","recid":"236695","title":["インターネット動画広告の可視化システム:広告離脱傾向を踏まえた広告データの可視化分析"],"pubdate":{"attribute_name":"公開日","attribute_value":"2024-03-01"},"_buckets":{"deposit":"e333b30e-808c-4ea5-91ba-e02bb73dd783"},"_deposit":{"id":"236695","pid":{"type":"depid","value":"236695","revision_id":0},"owners":[44499],"status":"published","created_by":44499},"item_title":"インターネット動画広告の可視化システム:広告離脱傾向を踏まえた広告データの可視化分析","author_link":["647165","647164","647163"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"インターネット動画広告の可視化システム:広告離脱傾向を踏まえた広告データの可視化分析"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"インタフェース","subitem_subject_scheme":"Other"}]},"item_type_id":"22","publish_date":"2024-03-01","item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_22_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"お茶の水女子大"},{"subitem_text_value":"Septeni Japan 株式会社"},{"subitem_text_value":"お茶の水女子大"}]},"item_publisher":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"情報処理学会","subitem_publisher_language":"ja"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/236695/files/IPSJ-Z86-4ZF-03.pdf","label":"IPSJ-Z86-4ZF-03.pdf"},"date":[{"dateType":"Available","dateValue":"2024-07-04"}],"format":"application/pdf","filename":"IPSJ-Z86-4ZF-03.pdf","filesize":[{"value":"552.3 kB"}],"mimetype":"application/pdf","accessrole":"open_date","version_id":"803ad7b5-75bf-420d-9272-bacf005aeea1","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2024 by the Information Processing Society of Japan"}]},"item_22_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"三浦, 梨花"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"大矢, 隼士"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"伊藤, 貴之"}],"nameIdentifiers":[{}]}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_5794","resourcetype":"conference paper"}]},"item_22_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00349328","subitem_source_identifier_type":"NCID"}]},"item_22_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"インターネット広告の市場規模は拡大を続けている.効果的なインターネット広告の制作と配信は，今後ビジネスにおいてもますます重要になるといえる.一方で，インターネット広告は配信ターゲットを設定した上で特定の層に向けて発信するため，ターゲット設定が不適切であると広告効果が得られにくいという背景がある.よって， 過去の広告配信データを利用し，適切なターゲット設定を分析することが求められる.そこで我々は，効果的なターゲット設定の発見を目指すために，インターネット動画広告データを対象にインタラクティブな可視化システムを開発している.本報告では，この可視化システムに必要な3 つのタスクを定義し，このタスクを満たすように可視化システムを拡張した結果を述べる.具体例として本報告では，Yahoo!広告で配信された広告のダミーデータ 224，355 件を可視化システムで可視化した結果と可視化結果から得られる考察を報告する.","subitem_description_type":"Other"}]},"item_22_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicPageEnd":"162","bibliographic_titles":[{"bibliographic_title":"第86回全国大会講演論文集"}],"bibliographicPageStart":"161","bibliographicIssueDates":{"bibliographicIssueDate":"2024-03-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicVolumeNumber":"2024"}]},"relation_version_is_last":true,"weko_creator_id":"44499"},"id":236695,"updated":"2025-01-19T09:09:32.996985+00:00","links":{},"created":"2025-01-19T01:38:53.715685+00:00"}