{"created":"2025-01-19T01:37:31.493583+00:00","metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00235821","sets":["6504:11678:11696"]},"path":["11696"],"owner":"44499","recid":"235821","title":["デジタル・マーケティングの活用により観光ビジネスの集客について－京都の農業観光の事例を中心に"],"pubdate":{"attribute_name":"公開日","attribute_value":"2024-03-01"},"_buckets":{"deposit":"4dd62d0e-06f5-42e6-929f-49dd306b4d64"},"_deposit":{"id":"235821","pid":{"type":"depid","value":"235821","revision_id":0},"owners":[44499],"status":"published","created_by":44499},"item_title":"デジタル・マーケティングの活用により観光ビジネスの集客について－京都の農業観光の事例を中心に","author_link":["644438","644440","644439"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"デジタル・マーケティングの活用により観光ビジネスの集客について－京都の農業観光の事例を中心に"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"データとウェブ","subitem_subject_scheme":"Other"}]},"item_type_id":"22","publish_date":"2024-03-01","item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_22_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"京都情報大"},{"subitem_text_value":"京都情報大"},{"subitem_text_value":"京都情報大"}]},"item_publisher":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"情報処理学会","subitem_publisher_language":"ja"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/235821/files/IPSJ-Z86-7M-06.pdf","label":"IPSJ-Z86-7M-06.pdf"},"date":[{"dateType":"Available","dateValue":"2024-07-03"}],"format":"application/pdf","filename":"IPSJ-Z86-7M-06.pdf","filesize":[{"value":"368.9 kB"}],"mimetype":"application/pdf","accessrole":"open_date","version_id":"8770818f-2da4-4c0b-8e73-1c34448addc6","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2024 by the Information Processing Society of Japan"}]},"item_22_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"NI, NI"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"李, 美慧"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"陳, 曦"}],"nameIdentifiers":[{}]}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_5794","resourcetype":"conference paper"}]},"item_22_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00349328","subitem_source_identifier_type":"NCID"}]},"item_22_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"Society 5.0時代にはデジタル技術の進化により、あらゆる産業においてデータの,収集・分析と活用がより精緻に行われるようになっている。このような背景のもとで、本研究は観光業におけるデジタル・マーケティングの活用に焦点を当てて、観光ビジネスのリソースの最適な活用に資するデジタル・マーケティングの導入について、京都の観光農園の事例を取り上げて研究を行う。現在、観光業界においては、観光客とくにインバウンド市場の回復とともに、いかに観光地に集客するかが重要な課題となっており、したがって、本研究はデジタル技術の活用により観光客ニーズに即したデジタル・マーケティング戦略と需要予測の効果を考察することが研究目的である。","subitem_description_type":"Other"}]},"item_22_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicPageEnd":"432","bibliographic_titles":[{"bibliographic_title":"第86回全国大会講演論文集"}],"bibliographicPageStart":"431","bibliographicIssueDates":{"bibliographicIssueDate":"2024-03-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicVolumeNumber":"2024"}]},"relation_version_is_last":true,"weko_creator_id":"44499"},"id":235821,"updated":"2025-01-19T09:30:21.481990+00:00","links":{}}