{"created":"2025-01-19T01:30:33.716967+00:00","updated":"2025-01-19T11:03:26.251294+00:00","metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00230658","sets":["6504:11436:11443"]},"path":["11443"],"owner":"44499","recid":"230658","title":["インターネット動画広告の視聴傾向分析のための可視化システム"],"pubdate":{"attribute_name":"公開日","attribute_value":"2023-02-16"},"_buckets":{"deposit":"c5348020-d098-49e0-b318-dcaf21539ac8"},"_deposit":{"id":"230658","pid":{"type":"depid","value":"230658","revision_id":0},"owners":[44499],"status":"published","created_by":44499},"item_title":"インターネット動画広告の視聴傾向分析のための可視化システム","author_link":["621952","621951","621953"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"インターネット動画広告の視聴傾向分析のための可視化システム"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"インタフェース","subitem_subject_scheme":"Other"}]},"item_type_id":"22","publish_date":"2023-02-16","item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_22_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"お茶の水女子大"},{"subitem_text_value":"SEPTENI"},{"subitem_text_value":"お茶の水女子大"}]},"item_publisher":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"情報処理学会","subitem_publisher_language":"ja"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/230658/files/IPSJ-Z85-7ZF-01.pdf","label":"IPSJ-Z85-7ZF-01.pdf"},"date":[{"dateType":"Available","dateValue":"2023-11-17"}],"format":"application/pdf","filename":"IPSJ-Z85-7ZF-01.pdf","filesize":[{"value":"1.5 MB"}],"mimetype":"application/pdf","accessrole":"open_date","version_id":"23dd42bd-9df5-43c2-9a52-8b15c1799558","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2023 by the Information Processing Society of Japan"}]},"item_22_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"三浦, 梨花"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"大矢, 隼士"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"伊藤, 貴之"}],"nameIdentifiers":[{}]}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_5794","resourcetype":"conference paper"}]},"item_22_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00349328","subitem_source_identifier_type":"NCID"}]},"item_22_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"インターネット広告の市場規模は拡大を続けている．効果的なインターネット広告の制作と配信は，今後ビジネスにおいてもますます重要になると言える．一方で，インターネット広告はターゲットを設定した上で特定の層に向けて配信するため，ターゲット設定が不適切であると広告効果が得られにくいという背景がある．本研究では，インターネット動画広告データを離脱率，クリック率，コンバージョン率を用いて評価し，広告属性の組み合わせを考慮した可視化システムを開発することで，効果的なインターネット広告のターゲット設定の発見を目指す．本報告では，Yahoo! で配信された広告データ224,355件，LINEで配信された広告データ89,400件の可視化結果を報告する．","subitem_description_type":"Other"}]},"item_22_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicPageEnd":"228","bibliographic_titles":[{"bibliographic_title":"第85回全国大会講演論文集"}],"bibliographicPageStart":"227","bibliographicIssueDates":{"bibliographicIssueDate":"2023-02-16","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicVolumeNumber":"2023"}]},"relation_version_is_last":true,"weko_creator_id":"44499"},"id":230658,"links":{}}