{"updated":"2025-01-19T11:12:31.866051+00:00","metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00230296","sets":["6504:11436:11441"]},"path":["11441"],"owner":"44499","recid":"230296","title":["購買予測モデルの精度向上-タッチ操作ログと購入意向の影響について-"],"pubdate":{"attribute_name":"公開日","attribute_value":"2023-02-16"},"_buckets":{"deposit":"0a76f1be-c6e5-42a7-9f9e-3363ef6b520d"},"_deposit":{"id":"230296","pid":{"type":"depid","value":"230296","revision_id":0},"owners":[44499],"status":"published","created_by":44499},"item_title":"購買予測モデルの精度向上-タッチ操作ログと購入意向の影響について-","author_link":["620323","620324","620325","620326","620322"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"購買予測モデルの精度向上-タッチ操作ログと購入意向の影響について-"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ネットワーク","subitem_subject_scheme":"Other"}]},"item_type_id":"22","publish_date":"2023-02-16","item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_22_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"インテージ"},{"subitem_text_value":"インテージ"},{"subitem_text_value":"九大"},{"subitem_text_value":"九大"},{"subitem_text_value":"九大"}]},"item_publisher":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"情報処理学会","subitem_publisher_language":"ja"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/230296/files/IPSJ-Z85-2E-07.pdf","label":"IPSJ-Z85-2E-07.pdf"},"date":[{"dateType":"Available","dateValue":"2023-11-17"}],"format":"application/pdf","filename":"IPSJ-Z85-2E-07.pdf","filesize":[{"value":"329.0 kB"}],"mimetype":"application/pdf","accessrole":"open_date","version_id":"a1fbf4c5-4e28-4632-9076-556ec7c5b2d4","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2023 by the Information Processing Society of Japan"}]},"item_22_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"尾城, 奈緒子"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"アディラ, アフィカ"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"徳永, 大空"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"中村, 優吾"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"荒川, 豊"}],"nameIdentifiers":[{}]}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_5794","resourcetype":"conference paper"}]},"item_22_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00349328","subitem_source_identifier_type":"NCID"}]},"item_22_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"マーケティングにおいて購入意向はよく利用される指標であるが、実購買と差があることが課題となっている。本研究では既存手法である購入意向などのアンケート回答にアンケート回答時のタッチ操作ログや迷い度を特徴量として加えることで実購買の予測精度が向上するか検証する。コンビニに週1回以上行く人を対象にアンケート調査を2回実施し、事前調査では購入意向を、事後調査では実購買の有無を聴取した。アンケート回答のUIにスライダーを用いることで回答時間やスライダーを動かす速度などを収集した。収集したデータから購買予測モデルを作成したところ、既存手法と比較しタッチ操作ログや迷い度を加えることで予測精度が向上した。","subitem_description_type":"Other"}]},"item_22_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicPageEnd":"54","bibliographic_titles":[{"bibliographic_title":"第85回全国大会講演論文集"}],"bibliographicPageStart":"53","bibliographicIssueDates":{"bibliographicIssueDate":"2023-02-16","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicVolumeNumber":"2023"}]},"relation_version_is_last":true,"weko_creator_id":"44499"},"created":"2025-01-19T01:29:58.145253+00:00","id":230296,"links":{}}