@article{oai:ipsj.ixsq.nii.ac.jp:00225939, author = {斎藤, 英美 and 宮田, 克也 and 町田, 芳広 and 趙, 立晴 and Emi, Saito and Katsuya, Miyata and Yoshihiro, Machida and Liqing, Zhao}, issue = {5}, journal = {情報処理学会論文誌}, month = {May}, note = {リソース制約があるサービスにおいて,ユーザの譲歩を引き出して行動を変えてもらうことで需要を調整する構想がある.自発的な行動を後押しする手段である「ナッジ」に着目し,各ユーザの行動の特性に合わせてナッジをパーソナライズすることで構想を実現できると考え,行動特性によるパーソナライズの手法を提案する.手法によって,4つの行動特性と,各特性に有効な需要調整向けナッジの組合せを明らかにした., In a service with resource constraints, there is a plan to adjust the demand by pulling out the concession of the user and changing the behavior. Focusing on “nudge”, which is a means to boost voluntary behavior, we thought that we could realize the idea by personalizing nudge according to the characteristics of each user's behavior. Thus we propose a method of personalization based on behavioral characteristics. We have defined the combination of four behavioral characteristics and the demand adjustment nudge that are effective for each characteristic by the method.}, pages = {1053--1064}, title = {譲歩に基づく需要調整の実現に向けた行動特性によるナッジのパーソナライズの提案}, volume = {64}, year = {2023} }