{"links":{},"metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00220659","sets":["6504:11035:11037"]},"path":["11037"],"owner":"44499","recid":"220659","title":["ユーザの価値観の多様性を考慮した潜在ロイヤルユーザに対するマーケティング施策に関する研究"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-02-17"},"_buckets":{"deposit":"8083931e-cf20-47b5-9834-6a88098b223e"},"_deposit":{"id":"220659","pid":{"type":"depid","value":"220659","revision_id":0},"owners":[44499],"status":"published","created_by":44499},"item_title":"ユーザの価値観の多様性を考慮した潜在ロイヤルユーザに対するマーケティング施策に関する研究","author_link":["577347","577346"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ユーザの価値観の多様性を考慮した潜在ロイヤルユーザに対するマーケティング施策に関する研究"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ソフトウェア科学・工学","subitem_subject_scheme":"Other"}]},"item_type_id":"22","publish_date":"2022-02-17","item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_22_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"上智大"},{"subitem_text_value":"上智大"}]},"item_publisher":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"情報処理学会","subitem_publisher_language":"ja"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/220659/files/IPSJ-Z84-4M-03.pdf","label":"IPSJ-Z84-4M-03.pdf"},"date":[{"dateType":"Available","dateValue":"2022-10-22"}],"format":"application/pdf","filename":"IPSJ-Z84-4M-03.pdf","filesize":[{"value":"969.9 kB"}],"mimetype":"application/pdf","accessrole":"open_date","version_id":"df6c7325-36e6-4ae5-9fdc-d56b0b993fed","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2022 by the Information Processing Society of Japan"}]},"item_22_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"加藤, 那菜"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"山下, 遥"}],"nameIdentifiers":[{}]}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_5794","resourcetype":"conference paper"}]},"item_22_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00349328","subitem_source_identifier_type":"NCID"}]},"item_22_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"アフターコロナの現在，スキンケア需要が高まっており，スキンケアブランドが新規顧客を獲得する好機となっている．また，顧客にブランドの良さを理解してもらい，ロイヤルティを高められれば，将来的にブランドを支える優良顧客へと成長させることができる．現在，データとして取得できる情報は既存の顧客のみと限定されている．本研究では既存顧客のアンケートに基づきロイヤルユーザの特徴を明らかにし，ロイヤルユーザになる見込みが高い新規顧客の獲得方法を検討する．その際，多様な価値観や属性情報を考慮しうる確率的潜在クラスモデルの考え方を導入した決定木モデルを提案し，実際のデータを用いてマーケティング施策について考察する．","subitem_description_type":"Other"}]},"item_22_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicPageEnd":"390","bibliographic_titles":[{"bibliographic_title":"第84回全国大会講演論文集"}],"bibliographicPageStart":"389","bibliographicIssueDates":{"bibliographicIssueDate":"2022-02-17","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicVolumeNumber":"2022"}]},"relation_version_is_last":true,"weko_creator_id":"44499"},"created":"2025-01-19T01:20:41.482896+00:00","updated":"2025-01-19T14:28:56.467818+00:00","id":220659}