{"metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00216819","sets":["6201:6202:9109:9110:10873"]},"path":["10873"],"owner":"44499","recid":"216819","title":["香りナッジが実店舗の購買行動に及ぼす影響の調査"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-03-09"},"_buckets":{"deposit":"40b34fbd-e9f1-4165-b3d6-21eeedb17b2b"},"_deposit":{"id":"216819","pid":{"type":"depid","value":"216819","revision_id":0},"owners":[44499],"status":"published","created_by":44499},"item_title":"香りナッジが実店舗の購買行動に及ぼす影響の調査","author_link":["560476","560475","560474","560478","560486","560485","560479","560484","560482","560480","560481","560483","560487","560477"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"香りナッジが実店舗の購買行動に及ぼす影響の調査"},{"subitem_title":"Exploring the Effects of Aroma Nudges on Shopping Behavior in a Supermarket","subitem_title_language":"en"}]},"item_type_id":"19","publish_date":"2022-03-09","item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_19_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"奈良先端科学技術大学院大学先端科学技術研究科"},{"subitem_text_value":"九州大学大学院システム情報科学研究院"},{"subitem_text_value":"奈良先端科学技術大学院大学先端科学技術研究科"},{"subitem_text_value":"奈良先端科学技術大学院大学先端科学技術研究科"},{"subitem_text_value":"奈良先端科学技術大学院大学先端科学技術研究科"},{"subitem_text_value":"奈良先端科学技術大学院大学先端科学技術研究科"},{"subitem_text_value":"畿央大学健康科学部健康栄養学科"}]},"item_19_text_4":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_value":"Graduate School of Science and Technology, Nara Institute of Science and Technology","subitem_text_language":"en"},{"subitem_text_value":"Graduate School and Faculty of Information Science and Electrical Engineering, Kyushu University","subitem_text_language":"en"},{"subitem_text_value":"Graduate School of Science and Technology, Nara Institute of Science and Technology","subitem_text_language":"en"},{"subitem_text_value":"Graduate School of Science and Technology, Nara Institute of Science and Technology","subitem_text_language":"en"},{"subitem_text_value":"Graduate School of Science and Technology, Nara Institute of Science and Technology","subitem_text_language":"en"},{"subitem_text_value":"Graduate School of Science and Technology, Nara Institute of Science and Technology","subitem_text_language":"en"},{"subitem_text_value":"Faculty of Health Science, Department of Health and Nutrition, Kio University","subitem_text_language":"en"}]},"item_publisher":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"情報処理学会","subitem_publisher_language":"ja"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/216819/files/IPSJ-KansaiBCSS08_202208.pdf","label":"IPSJ-KansaiBCSS08_202208.pdf"},"date":[{"dateType":"Available","dateValue":"2024-03-09"}],"format":"application/pdf","billing":["billing_file"],"filename":"IPSJ-KansaiBCSS08_202208.pdf","filesize":[{"value":"6.7 MB"}],"mimetype":"application/pdf","priceinfo":[{"tax":["include_tax"],"price":"0","billingrole":"5"},{"tax":["include_tax"],"price":"0","billingrole":"6"},{"tax":["include_tax"],"price":"0","billingrole":"8"},{"tax":["include_tax"],"price":"0","billingrole":"44"}],"accessrole":"open_date","version_id":"10678aeb-f2df-4d23-9d94-d0a9e0463036","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2022 by the Information Processing Society of Japan"}]},"item_19_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"真弓, 大輝"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"中村, 優吾"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"松田, 裕貴"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"松井, 智一"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"三崎, 慎也"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"安本, 慶一"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"野原, 潤子"}],"nameIdentifiers":[{}]}]},"item_19_creator_6":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Daiki, Mayumi","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Yugo, Nakamura","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Yuki, Matsuda","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Tomokazu, Matsui","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Shinya, Misaki","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Keiichi, Yasumoto","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Junko, Nohara","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_5794","resourcetype":"conference paper"}]},"item_19_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"新型コロナウイルス感染拡大により，実店舗での試食販売の実施が制限され，売れ残った野菜などの生鮮食品の廃棄が問題となっている．本研究では，試食販売の代替案を模索するべく，試食販売時に発生する「香り」に着目し，香りのナッジが購買行動に及ぼす影響を調査する．具体的には，奈良県の伝統野菜である大和丸なすの購買促進を題材として取り上げ，大和丸なすの旬である2021年の6月から7月の2ヶ月間，実店舗での実証実験を行なった．そして，（1）提示なし，（2）紙媒体の提示，（3）紙・動画媒体の提示，(4）紙・動画・香り媒体の提示という４つの条件下における，販売ブースへの訪問回数，滞在時間，売上高を比較した．実験の結果，香りナッジを用いた介入によって消費者の興味を引き，購買の意思決定に正の影響を与える可能性が示唆された．","subitem_description_type":"Other"}]},"item_19_description_8":{"attribute_name":"論文抄録(英)","attribute_value_mlt":[{"subitem_description":"Due to the pandemic of COVID-19, tasting sales at supermarkets have been restricted, and the disposal of unsold vegetables and other perishable foods has become a problem.To explore alternatives to tasting sales, this study focuses on the \"aroma\" generated during tasting sales and explores the effect of aroma nudges on purchasing behavior.Specifically, we focused on the scenario of promoting the purchase of Yamato-maru eggplant, a traditional vegetable of Nara Prefecture in Japan. We conducted an experiment in a supermarket for two months, from June to July of 2021, the season of the Yamato-maru eggplant. We compared the number of visits to the sales booth, the time spent in the booth, and the sales amount under four conditions: (1) no presentation, (2) presentation of paper media, (3) presentation of the paper and video media, and (4) presentation of a paper, video, and olfactory display media. The results of the experiment confirmed that sales increased by an average of 1.83 times from the previous year due to the intervention using aroma nudges. Through the demonstration experiment, it was suggested that interventions using aroma nudges have a positive potential to attract consumer interest and positively influence their purchasing decisions.","subitem_description_type":"Other"}]},"item_19_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographic_titles":[{"bibliographic_title":"行動変容と社会システム vol.08"}],"bibliographicIssueDates":{"bibliographicIssueDate":"2022-03-09","bibliographicIssueDateType":"Issued"},"bibliographicVolumeNumber":"2022"}]},"relation_version_is_last":true,"weko_creator_id":"44499"},"updated":"2025-01-19T15:43:22.094872+00:00","created":"2025-01-19T01:17:20.045557+00:00","links":{},"id":216819}