{"updated":"2025-01-19T15:52:24.700278+00:00","metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00216296","sets":["934:989:10777:10782"]},"path":["10782"],"owner":"44499","recid":"216296","title":["ナッジ理論を用いたコミュニティ活動活性化モデル"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-01-31"},"_buckets":{"deposit":"d31b7f6f-58e2-4c97-8fa4-0fb1f453b9f4"},"_deposit":{"id":"216296","pid":{"type":"depid","value":"216296","revision_id":0},"owners":[44499],"status":"published","created_by":44499},"item_title":"ナッジ理論を用いたコミュニティ活動活性化モデル","author_link":["558181","558186","558184","558183","558185","558190","558182","558187","558188","558189"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ナッジ理論を用いたコミュニティ活動活性化モデル"},{"subitem_title":"A Model for Activating Local Community Activities Using Nudge Theory","subitem_title_language":"en"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"[オリジナル論文] ナッジ理論，エージェントベースモデル，損失回避性，社会的証明","subitem_subject_scheme":"Other"}]},"item_type_id":"3","publish_date":"2022-01-31","item_3_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"名古屋工業大学／現在，株式会社NTTデータ東海"},{"subitem_text_value":"名古屋工業大学"},{"subitem_text_value":"名古屋工業大学"},{"subitem_text_value":"中部大学"},{"subitem_text_value":"名古屋工業大学"}]},"item_3_text_4":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_value":"Nagoya Institute of Technology / Presently with NTTDATA TOKAI Corporation","subitem_text_language":"en"},{"subitem_text_value":"Nagoya Institute of Technology","subitem_text_language":"en"},{"subitem_text_value":"Nagoya Institute of Technology","subitem_text_language":"en"},{"subitem_text_value":"Chubu University","subitem_text_language":"en"},{"subitem_text_value":"Nagoya Institute of Technology","subitem_text_language":"en"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_publisher":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"情報処理学会","subitem_publisher_language":"ja"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/216296/files/IPSJ-TOM1501002.pdf","label":"IPSJ-TOM1501002.pdf"},"date":[{"dateType":"Available","dateValue":"2024-01-31"}],"format":"application/pdf","billing":["billing_file"],"filename":"IPSJ-TOM1501002.pdf","filesize":[{"value":"1.3 MB"}],"mimetype":"application/pdf","priceinfo":[{"tax":["include_tax"],"price":"660","billingrole":"5"},{"tax":["include_tax"],"price":"330","billingrole":"6"},{"tax":["include_tax"],"price":"0","billingrole":"17"},{"tax":["include_tax"],"price":"0","billingrole":"44"}],"accessrole":"open_date","version_id":"80c3bbcb-1ce4-4f65-8c89-c6a185336d61","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2022 by the Information Processing Society of Japan"}]},"item_3_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"木村, 隆大"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"武藤, 敦子"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"森山, 甲一"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"松井, 藤五郎"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"犬塚, 信博"}],"nameIdentifiers":[{}]}]},"item_3_creator_6":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Takahiro, Kimura","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Atsuko, Mutoh","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Koichi, Moriyama","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Tohgoroh, Matsui","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Nobuhiro, Inuzuka","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_3_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11464803","subitem_source_identifier_type":"NCID"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_6501","resourcetype":"journal article"}]},"item_3_source_id_11":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1882-7780","subitem_source_identifier_type":"ISSN"}]},"item_3_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"コミュニティ活動とは地域住民によって行われる市民活動である．少子高齢化や農村から都市部への人口流出などが問題視される日本において，地方でのコミュニティ活動の活性化は地方の問題だけでなく国全体の問題を解決する可能性を持っている．一方で，近年，行動経済学の「ナッジ理論」が，費用対効果の高いことを理由に欧米各国の公共政策で活用されている．本稿では，ナッジ理論で用いられる損失回避性と社会的証明という人の性質に着目し，活動を活性化させるモデルを提案し，計算機上でシミュレーション実験を行うことでこれらの性質がコミュニティ活動へ与える影響について考察する．損失回避性とは，ものを得る喜びよりも失う痛みのほうが強く感じるという性質である．また，社会的証明とは，ある行動を遂行する人が多いほど人はそれが正しい行動だと判断するという原理である．本研究では電子メールなどの手段により，住民に活動の失敗，活動への参加人数を伝えることで，人々の損失回避性と社会的証明を引き出すことを想定する．シミュレーション実験結果より，提案モデルが，活動が失敗するシチュエーションと，活動が成功しているが参加者が少なく参加者1人1人の負担が大きいというシチュエーションを減少させることを確認できたことで，損失回避性と社会的証明がコミュニティ活動を活性化させ得ることを明らかにした．","subitem_description_type":"Other"}]},"item_3_description_8":{"attribute_name":"論文抄録(英)","attribute_value_mlt":[{"subitem_description":"Community activities are civic activities carried out by local residents. In Japan, where the declining birthrate and aging population and the outflow of population from rural areas to urban areas are regarded as problems, revitalization of community activities in rural areas has the potential to solve not only local problems but also national problems. On the other hand, in recent years, the “nudge theory” in behavioral economics has been used in public policy in Western countries because of its high cost effectiveness. In this paper, we focus on the human nature such as loss aversion and social proof used in Nudge theory, and propose a model that activates activities. Loss aversion is the tendency to prefer avoiding losses to acquiring equivalent gains. Social proof is the tendency to see an action as more appropriate when others are doing it. In this research, we assume that reporting the activity fails and the number of participants to citizens by e-mail stimulate community activities. From the simulation experimental results, it was confirmed that the proposed model reduces the situation where the activity fails and the situation where the activity is successful but the number of participants is small and the burden on each participant is heavy, and loss aversion and social proof stimulate community activities. ","subitem_description_type":"Other"}]},"item_3_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicPageEnd":"9","bibliographic_titles":[{"bibliographic_title":"情報処理学会論文誌数理モデル化と応用（TOM）"}],"bibliographicPageStart":"1","bibliographicIssueDates":{"bibliographicIssueDate":"2022-01-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicVolumeNumber":"15"}]},"relation_version_is_last":true,"weko_creator_id":"44499"},"created":"2025-01-19T01:16:56.339443+00:00","id":216296,"links":{}}