@techreport{oai:ipsj.ixsq.nii.ac.jp:00213990,
 author = {磯, 洋平 and 奥山, 祥太 and 豊谷, 純 and 大前, 佑斗 and Yohei, Iso and Shota, Okuyama and Jun, Toyotani and Yuto, Omae},
 issue = {33},
 month = {Nov},
 note = {テレビ CM は短時間で端的にメッセージを視聴者に伝えなくてはならない．そこで，視聴者の注目箇所を特定することで，テレビ CM 制作時に役立て，視聴者にメッセージがより伝わりやすいテレビ CM の制作ができるのではないかと考えた．したがって，本研究では，視聴者のテレビ CM の注目箇所の視線動向検出を試みる．さらに，男女で異なるテレビ CM の注目箇所の導き出しを行う．実験方法は，被験者に視点追跡装置を装着させ，ファストフード A 社のテレビ CM を視聴させた．分析結果は，女性の視線特徴は画面中心を見ている傾向にあったが，男性の視線特徴は特定することが出来なかった．以上のように，本研究では，いくつかの課題が提起された．今後，これらの課題を解決していくことで，性別に適したテレビ CM 作成に役立てることが可能な知見を提供していきたい．, TV commercials need to convey a message to the viewers in a short time. Therefore, we thought that identifying the viewers' attention points would be useful in the production of TV commercials, and that it would be possible to produce TV commercials that more easily convey messages to viewers. Therefore, in this study, we attempted to detect the eye movements of the viewers' attention points in TV commercials. In this study, we try to detect the viewers' eye movements in the areas of interest in TV commercials, and also derive the areas of interest in TV commercials that differ between men and women. In this study, we attempted to detect the gaze trend of the viewers' attention in the TV commercial. The results of the analysis showed that women tended to look at the center of the screen, but men were not able to identify the gaze characteristics. As described above, several issues were raised in this study. In the future, we have a plan to solve these issues and provide knowledge that can be used to create gender-appropriate TV commercials.},
 title = {性別によるテレビCM視聴時の視線動向の差異},
 year = {2021}
}