{"updated":"2025-01-19T17:33:09.765649+00:00","links":{},"metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00212282","sets":["1164:3027:10463:10616"]},"path":["10616"],"owner":"44499","recid":"212282","title":["SD法を用いたインフルエンサー要件の特定手法"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-08-16"},"_buckets":{"deposit":"c9dbe232-2a6c-4a0f-b483-333f6bbf2214"},"_deposit":{"id":"212282","pid":{"type":"depid","value":"212282","revision_id":0},"owners":[44499],"status":"published","created_by":44499},"item_title":"SD法を用いたインフルエンサー要件の特定手法","author_link":["541248","541249","541250","541251"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"SD法を用いたインフルエンサー要件の特定手法"},{"subitem_title":"Methods to identify influencer requirements using the SD method","subitem_title_language":"en"}]},"item_type_id":"4","publish_date":"2021-08-16","item_4_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"東京都市大学大学院総合理工学研究科情報専攻"},{"subitem_text_value":"東京都市大学情報工学部知能情報工学科"}]},"item_4_text_4":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_value":"Tokyo City University, Graduate School of Integrative Science and Engineering, Division of Informatics","subitem_text_language":"en"},{"subitem_text_value":"Tokyo City University, Faculty of Knowledge Engineering, Department of Intelligent Systems","subitem_text_language":"en"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_publisher":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"情報処理学会","subitem_publisher_language":"ja"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/212282/files/IPSJ-HCI21194005.pdf","label":"IPSJ-HCI21194005.pdf"},"date":[{"dateType":"Available","dateValue":"2023-08-16"}],"format":"application/pdf","billing":["billing_file"],"filename":"IPSJ-HCI21194005.pdf","filesize":[{"value":"629.9 kB"}],"mimetype":"application/pdf","priceinfo":[{"tax":["include_tax"],"price":"660","billingrole":"5"},{"tax":["include_tax"],"price":"330","billingrole":"6"},{"tax":["include_tax"],"price":"0","billingrole":"33"},{"tax":["include_tax"],"price":"0","billingrole":"44"}],"accessrole":"open_date","version_id":"9a7eda6b-6866-4948-be9a-6eaf5bbf4f3e","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2021 by the Information Processing Society of Japan"}]},"item_4_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"下山田, 綾乃"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"岡, 誠"}],"nameIdentifiers":[{}]}]},"item_4_creator_6":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Ayano, Shimoyamada","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Makoto, Oka","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_4_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA1221543X","subitem_source_identifier_type":"NCID"}]},"item_4_textarea_12":{"attribute_name":"Notice","attribute_value_mlt":[{"subitem_textarea_value":"SIG Technical Reports are nonrefereed and hence may later appear in any journals, conferences, symposia, etc."}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_18gh","resourcetype":"technical report"}]},"item_4_source_id_11":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2188-8760","subitem_source_identifier_type":"ISSN"}]},"item_4_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"近年，ソーシャルメディアにおけるインフルエンサーマーケティングが盛んである．マーケティングのターゲットごとに、最適なインフルエンサーを選ぶことが求められるが、インフルエンサーには明確な定義がないため，それぞれの影響力や特徴を客観的に把握することは難しい．本研究では，Twitter における特定ドメインのインフルエンサーに対し，SD 法による印象評価を行い，フォロワー数とインフルエンサーの印象の関係を明らかにした．インフルエンサーを印象付ける要因として，「真面目さ」，「不愉快さ」，「社交性の高さ」の 3因子を見つけることができ，特に，フォロワー数によって「真面目さ」，「不愉快さ」に有意な差があることが分かった．また，インフルエンサーの印象に影響を与えるのは広告ツイートでなく，普段のツイートであった．","subitem_description_type":"Other"}]},"item_4_description_8":{"attribute_name":"論文抄録(英)","attribute_value_mlt":[{"subitem_description":"In recent years, influencer marketing in social media has become popular. For each marketing target, the most suitable influencer should be selected. However, it is difficult to objectively understand the influence and characteristics of each because there is no clear definition of influencers. In this study, we used the SD method to evaluate the impressions of influencers in specific domains on Twitter and clarified the relationship between the number of followers and the impressions of influencers. We found three factors that impress influencers: seriousness, unpleasantness, and sociability. There were significant differences in seriousness and unpleasantness depending on the number of followers. In addition, it was not the advertising tweets but the ordinary tweets that influenced the influencers' impressions.","subitem_description_type":"Other"}]},"item_4_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicPageEnd":"7","bibliographic_titles":[{"bibliographic_title":"研究報告ヒューマンコンピュータインタラクション（HCI）"}],"bibliographicPageStart":"1","bibliographicIssueDates":{"bibliographicIssueDate":"2021-08-16","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"5","bibliographicVolumeNumber":"2021-HCI-194"}]},"relation_version_is_last":true,"weko_creator_id":"44499"},"id":212282,"created":"2025-01-19T01:13:15.659693+00:00"}