@article{oai:ipsj.ixsq.nii.ac.jp:02001720,
 author = {酒井,亮勢 and 落合,桂一 and 井手,崇博 and 大滝,亨 and 山田,曉 and 鈴木,喬 and 佐藤,弘之 and 川上,博 and 矢野,達也 and 大川,博生 and 白井,拓也 and 星野,崇宏 and 荒川,豊 and Akinari Sakai and Keiichi Ochiai and Takahiro Ide and Toru Otaki and Akira Yamada and Takashi Suzuki and Hiroyuki Sato and Hiroshi Kawakami and Tatsuya Yano and Hiroki Okawa and Takuya Shirai and Takahiro Hoshino and Yutaka Arakawa},
 issue = {2},
 journal = {情報処理学会論文誌デジタルプラクティス（TDP）},
 month = {Apr},
 note = {現代社会において，健康問題や感染症など多岐にわたる社会課題が存在し，それらの課題の中には人々の行動変容が必要なものも含まれている．行動変容を促すための代表的な手法として，経済的インセンティブが挙げられるがその原資には通常限りがある．そのため，限られた原資でより行動変容を促進するためにナッジやゲーミフィケーションなどの金銭的報酬に依存しない非経済的行動変容手法を組み合わせる手法が考えられる．組み合わせることで相乗効果の獲得が期待できるが，経済的インセンティブの特徴から次の2点を考慮する必要がある：1)経済的インセンティブは効用が高いため，その量が極端に多い場合や逆に少ない場合，相乗効果を得て検証することが困難になること，2)最初に提示した量が基準となり後の効果が低減してしまうアンカリング効果が働くため，提示する順番が重要であること．本稿では，組み合わせるための適切な経済的インセンティブ量を測定したうえで非経済的行動変容手法の効果検証を行う実験設計方法を提案する．本提案手法に基づき実験設計を実施したナッジやゲーミフィケーションによる混雑緩和の実証実験において，組み合わせの相乗効果を獲得したうえで効率的な検証が可能であることを確認した．, In modern society, there are a variety of social problems, such as health problems and infectious diseases. Some of these problems require people to transform their behavior. Although economic incentives are a common way to encourage behavior transformation, resources are usually limited. To further promote behavior transformation with limited resources, it can be combined with non-economic behavior transformation methods that do not rely on monetary rewards, such as nudges and gamification. By combining them, we can expect to gain interaction, but the following two points need to be considered from the characteristics of economic incentives: 1) since incentives have high utility, it will be difficult to obtain and verify a synergistic effect if the amount is extremely large or small, 2) the order in which incentives are presented is important because there is an anchoring effect in which the first value presented becomes the standard and subsequent effects are reduced. Therefore, in this paper, we propose an experimental design method that measures the appropriate amount of economic incentives to combine and then verifies the effectiveness of non-economic behavior transformation methods. In a demonstration experiment of congestion mitigation through nudge and gamification, which was designed based on the proposed experimental design, we confirmed that efficient verification is possible to obtain the synergistic effect of the combination.},
 pages = {1--11},
 title = {経済的・非経済的行動変容手法の相乗効果を考慮した効果検証のための実験設計方法},
 volume = {6},
 year = {2025}
}