{"metadata":{"_oai":{"id":"oai:ipsj.ixsq.nii.ac.jp:00161785","sets":["6504:8672:8729"]},"path":["8729"],"owner":"6748","recid":"161785","title":["広告4.0モデルに基づく広告コミュニケーションサービスの実証"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-03-10"},"_buckets":{"deposit":"b550ffff-6acd-4f39-8288-4479f334cb29"},"_deposit":{"id":"161785","pid":{"type":"depid","value":"161785","revision_id":0},"owners":[6748],"status":"published","created_by":6748},"item_title":"広告4.0モデルに基づく広告コミュニケーションサービスの実証","author_link":["314871","314874","314873","314870","314872"],"item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"広告4.0モデルに基づく広告コミュニケーションサービスの実証"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"データとウェブ","subitem_subject_scheme":"Other"}]},"item_type_id":"22","publish_date":"2016-03-10","item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_22_text_3":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"東京工科大"},{"subitem_text_value":"東京工科大"},{"subitem_text_value":"東京工科大"},{"subitem_text_value":"東京工科大"},{"subitem_text_value":"東京工科大"}]},"item_publisher":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"情報処理学会","subitem_publisher_language":"ja"}]},"publish_status":"0","weko_shared_id":-1,"item_file_price":{"attribute_name":"Billing file","attribute_type":"file","attribute_value_mlt":[{"url":{"url":"https://ipsj.ixsq.nii.ac.jp/record/161785/files/IPSJ-Z78-5L-06.pdf","label":"IPSJ-Z78-5L-06.pdf"},"date":[{"dateType":"Available","dateValue":"2016-05-18"}],"format":"application/pdf","billing":["billing_file"],"filename":"IPSJ-Z78-5L-06.pdf","filesize":[{"value":"850.9 kB"}],"mimetype":"application/pdf","priceinfo":[{"tax":["include_tax"],"price":"0","billingrole":"6"},{"tax":["include_tax"],"price":"0","billingrole":"8"},{"tax":["include_tax"],"price":"0","billingrole":"44"}],"accessrole":"open_date","version_id":"d7b1d8cf-6624-4dae-bb00-077db4f19dd9","displaytype":"detail","licensetype":"license_note","license_note":"Copyright (c) 2016 by the Information Processing Society of Japan"}]},"item_22_creator_5":{"attribute_name":"著者名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"横山, 誠"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"村上, 貴彦"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"陌間, 端"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"寺岡, 丈博"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"上林, 憲行"}],"nameIdentifiers":[{}]}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourceuri":"http://purl.org/coar/resource_type/c_5794","resourcetype":"conference paper"}]},"item_22_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00349328","subitem_source_identifier_type":"NCID"}]},"item_22_description_7":{"attribute_name":"論文抄録","attribute_value_mlt":[{"subitem_description":"検索連動型広告や行動ターゲティング広告、ネイティブ広告が登場し、広告は利用者にとって有用な情報を与えてくれるものへ変わりつつある。問題として、利用者はWebサイト上での自らの行動に関する情報の収集・利用・広告の表示をコントロール出来ないため、目障りと感じる広告や、行く先々のWebサイトで同じ広告が表示され、広告への不満が強まってしまっている。我々は、スマートフォンで写真を撮影するという行為の背景には、自らの関心や欲求があると考え、写真に撮影地や画像認識結果など多様なコンテキスト情報を付与し、本人が決めた範囲で公開することで、自らの欲求に的確な広告の提案を促す、広告4.0モデルに基づいたサービスのプロトタイプを実装した。これを用いた実験を行った。","subitem_description_type":"Other"}]},"item_22_biblio_info_10":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicPageEnd":"634","bibliographic_titles":[{"bibliographic_title":"第78回全国大会講演論文集"}],"bibliographicPageStart":"633","bibliographicIssueDates":{"bibliographicIssueDate":"2016-03-10","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicVolumeNumber":"2016"}]},"relation_version_is_last":true,"weko_creator_id":"6748"},"id":161785,"updated":"2025-01-20T11:48:21.663952+00:00","links":{},"created":"2025-01-19T00:34:30.104068+00:00"}