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A Proposal on Advertisement Distribution Model and Discussion on Its Experiment
https://ipsj.ixsq.nii.ac.jp/records/58202
https://ipsj.ixsq.nii.ac.jp/records/5820252f59803-36d7-4ac8-9d30-eebba1e1025c
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
IPSJ-EIP04027005.pdf (430.8 kB)
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Copyright (c) 2005 by the Information Processing Society of Japan
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| オープンアクセス | ||
| Item type | SIG Technical Reports(1) | |||||||
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| 公開日 | 2005-03-19 | |||||||
| タイトル | ||||||||
| タイトル | A Proposal on Advertisement Distribution Model and Discussion on Its Experiment | |||||||
| タイトル | ||||||||
| 言語 | en | |||||||
| タイトル | A Proposal on Advertisement Distribution Model and Discussion on Its Experiment | |||||||
| 言語 | ||||||||
| 言語 | eng | |||||||
| 資源タイプ | ||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_18gh | |||||||
| 資源タイプ | technical report | |||||||
| 著者所属 | ||||||||
| Global Information and Telecommunication Studies Waseda University | ||||||||
| 著者所属 | ||||||||
| Global Information and Telecommunication Studies Waseda University | ||||||||
| 著者所属 | ||||||||
| Global Information and Telecommunication Studies Waseda University | ||||||||
| 著者所属 | ||||||||
| Melodies & Memories Global Limited | ||||||||
| 著者所属 | ||||||||
| Melodies & Memories Global Limited | ||||||||
| 著者所属 | ||||||||
| Melodies & Memories Global Limited | ||||||||
| 著者所属(英) | ||||||||
| en | ||||||||
| Global Information and Telecommunication Studies Waseda University | ||||||||
| 著者所属(英) | ||||||||
| en | ||||||||
| Global Information and Telecommunication Studies Waseda University | ||||||||
| 著者所属(英) | ||||||||
| en | ||||||||
| Global Information and Telecommunication Studies Waseda University | ||||||||
| 著者所属(英) | ||||||||
| en | ||||||||
| Melodies & Memories Global Limited | ||||||||
| 著者所属(英) | ||||||||
| en | ||||||||
| Melodies & Memories Global Limited | ||||||||
| 著者所属(英) | ||||||||
| en | ||||||||
| Melodies & Memories Global Limited | ||||||||
| 著者名 |
Pao, Sriprasertsuk
× Pao, Sriprasertsuk
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| 著者名(英) |
Pao, Sriprasertsuk
× Pao, Sriprasertsuk
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| 論文抄録 | ||||||||
| 内容記述タイプ | Other | |||||||
| 内容記述 | Almost traditional advertisement distribution methods have concerned only primary information distribution. However according to the rapid growth of the Internet and interactive media we can not disregard the power and efficiency of secondary information distribution by information consumers. Unfortunately the advertisement distribution model which can be used to analyze and measure the effectiveness of such a secondary distribution has not been ever discussed. Thus in this paper we propose an advertisement distribution model and how to use the model to analyze advertisement distribution including primary and secondary information distributions. Subsequently our future works are discussed in the last section. | |||||||
| 論文抄録(英) | ||||||||
| 内容記述タイプ | Other | |||||||
| 内容記述 | Almost traditional advertisement distribution methods have concerned only primary information distribution. However, according to the rapid growth of the Internet and interactive media, we can not disregard the power and efficiency of secondary information distribution by information consumers. Unfortunately, the advertisement distribution model which can be used to analyze and measure the effectiveness of such a secondary distribution has not been ever discussed. Thus, in this paper, we propose an advertisement distribution model and how to use the model to analyze advertisement distribution including primary and secondary information distributions. Subsequently, our future works are discussed in the last section. | |||||||
| 書誌レコードID | ||||||||
| 収録物識別子タイプ | NCID | |||||||
| 収録物識別子 | AA11238429 | |||||||
| 書誌情報 |
情報処理学会研究報告電子化知的財産・社会基盤（EIP） 巻 2005, 号 32(2004-EIP-027), p. 33-40, 発行日 2005-03-19 |
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| Notice | ||||||||
| SIG Technical Reports are nonrefereed and hence may later appear in any journals, conferences, symposia, etc. | ||||||||
| 出版者 | ||||||||
| 言語 | ja | |||||||
| 出版者 | 情報処理学会 | |||||||
