@inproceedings{weko_165018_1, author = "趙,漢哲", title = "スマートフォンアプリの新規ユーザ獲得へのテレビCMの効果分析", booktitle = "第77回全国大会講演論文集", year = "2015", volume = "2015", number = "1", pages = "459--460", month = "mar" }